Francine Watson

Buyer preferences are shifting, but Plymouth has it all

By Francine Watson, Associate, Knight Frank South West New Homes

Over the last 12 months, what potential buyers are looking for in a new homes has changed dramatically, and their lists of requirements are now very different from what they might have been at the beginning of the year.

As more of us spend increasing amounts of time working, entertaining and relaxing at home, outside space is becoming a top priority. Whether it’s a first time buyer or young professional looking for an apartment with a balcony in the city centre, or a family seeking room outdoors to play and entertain, potential buyers are increasingly factoring in the cost of a safe, reasonably-sized outside area into their budget. Despite the fact that we are now heading into colder months when outside space will be used significantly less, buyers are still taking a long-term view, and a private garden or balcony remains a top priority.


The home office has also shot to the very top of many buyers requirement lists. We are seeing a growing need from buyers for properties that provide an least one area from which people can work from home. While it looks like remote working is here to stay for the foreseeable future, operating from the kitchen or dining room table is not a long-term option, and buyers are keeping this in mind when on the hunt for their next property. Connected to this is the need for high-speed broadband and good mobile connectivity. Areas that don’t provide these things are being discounted by buyers, who see these as just as important as running water and electricity.

Location has always been key, but cutting down on the daily commute – and being able to walk to key services and amenities – is now more important than ever for many buyers. Being able to get to schools, shops and work whilst limiting their time on public transport is becoming increasingly important. But so too is quality of life. City centre living – especially for Londoners – is becoming less appealing, and we’ve seen an uptick in the number of buyers new to Plymouth, who are on the hunt for that perfect combination – fantastic views over the Hoe, a wide leisure and retail offering, culture, good connectivity to the M5, and value for money.


If you’re on the hunt for a property in Plymouth that ticks all these boxes, look no further than Rivage Apartments on Pier Street. With only three units remaining, these three bedroom apartments are all set over 1,300 sq ft. They boast secure underground parking. lift access and terraces, and are located close to all the amenities that the area has to offer. Prices start from £530,000; get in touch with Knight Frank for more details.

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