Cross Keys Estate Agents
Embracing new marketing tools and an 'old style' customer service helps local estate agents to broaden their portfolio.
Jack Merriott, Director at Cross Keys Estate Agents, Plymouth, chats about how their dedication to providing the very highest level of customer service through honest, transparent and professional advice, in all aspects of residential sales and letting, has increased their property portfolio to include high-end town, city and country property sets.
The housing market has been on fire since estate agents were tasked with returning to work in May. Everyone bought a house thinking it would be exactly what they needed, Lockdown proved them wrong. It wasn’t just the lower/smaller end of the market that wanted that extra space that they did not have but also the higher end including the town and country market.
Historically there have been a few agents that are well renowned for dealings with high end town, city and country property set, Cross Keys Estates was not in this category, however I can safely say that we have not only breached this market but are currently sitting pretty high in the rankings for the marketing of these exclusive and desirable residences.
Recently a client of our lettings department had their property on the market for quite some period of time going from one of these country agents to another. By chance we had a conversation and I explained what we do for our properties in order to secure sales on them. The client decided that they would like to try the Cross Keys way and gave notice to the agent currently trying to sell their house. This property was out of Cross Keys normal marketing area by quite some way plus it was a listed building worth almost one million pounds, we went out to take new more lively photographs, did our three dimensional floorplan and researched the area and all the things that made the location desirable for potential buyers. After 48 hours we had a fabulous set of property particulars to show the client who happily signed them off and we place the house on the market on the Monday morning, after 7 days of marketing we had completed three viewings and received offers from two of those viewings resulting in the a sale being agreed above the bottom “Guide Price” meaning from initial conversation to agreeing the sale took less than 7 days.
I believe that our success with the higher end of this market comes from the fact that we offer bespoke, premium marketing with fully properly produced video tours and fantastic 3D floorplans alongside a clever pricing strategy which allows for a fully immersive buyers experience. We believe that this is essential for the larger family homes as potential buyers prefer to look at these properties online and do their homework before coming up with a shortlist for viewings as many of the buyers have been relocating from the east coast.
Cross Keys Estates place customer service above all else, we have dedicated managers that are there for our clients at all times, we have staff that are either fully qualified to offer you advice or are many years experienced and very happy to help no matter what the problem.
If you are currently trying to sell your property with what you think is an appropriate agent but getting nowhere, ask yourself this “could Cross Keys Estates succeed where most of the normal agents are failing?” my answer to you is yes, we can. Please call either Jack, Fi, Rob or Jon on 01752 500018 to find out more about how to be a bigger fish in a smaller pond.